Amazing GLEE Birmingham event at the NEC for Bloomin Amazing!

Having managed to procure stand 19U14 in the Innovation Zone with the help of Jane Lawler our business consultant, West Country Soil Improvement Ltd with it’s soil enricher Bloomin Amazing and the team managed to gain two awards and one nomination for it’s efforts.

The first was the GIMA INNOVATORS SEED CORN FUND AWARD granting £6,000 to help launch innovative, exciting, never before seen products for the gardening market.

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We were then shortlisted for the GLEE NEW PRODUCTS IN ASSOCIATION WITH GTN NEWS - GARDEN CARE AWARD, but were pipped to the post on that one, however instead came away with the fabulously titled



It was an excellent, if exhausting, few days for us and it was great to meet old an new customers and talk positively about the future for Bloomin Amazing. If all the leads follow through we should at least double our customer base.

A big thank you to GLEE, GIMA, GTN and all the team behind us for helping us achieve such a great start to our new business.

New Triple Action Soil Enricher ~ set to redefine the bagged media sector


A new and sustainable by-product from the renewable energy sector is set to become a benchmark product in the independent market for garden soil conditioners.  The unique technology has been developed and championed by a joint venture between The Duchy of Cornwall and local Dorset farmers.  The new product, Bloomin Amazing™, has the ideal technical properties to make it a high performing mulch, soil conditioner and plant feed all in one multipurpose product with unique 3 in 1 action making it a real innovation for the bagged growing media sector. 

With great sustainability credentials it means it is poised to meet the aspirations of modern gardeners and disrupt the bagged media status quo.  Nick Finding, West Country Soil Improvement Managing Director says, "The project has been several years in the making, developing out of our very successful renewable energy activities.   I always knew our by-product was great for my own garden, and of course we've used it to great effect on our farms.   But it wasn't until we began testing it extensively, and then discussing it with garden centre retailers, that we realised we had a successful retail product on our hands."

West Country Soil Improvement has recently made a substantial investment in a state of the art bagging line located immediately adjacent to their anaerobic digester plant in Dorset.   "It's the market research and sales feedback that gave us the confidence to make a major investment in bagging equipment so we are ready to commercialise the product widely."

Bloomin Amazing™ will be available in 70L bags with a suggested retail price of £7.00

To find out more about Bloomin Amazing ™ go to

or e-mail Nick at

or call head office to speak to us on 01305 889525

For media enquiries please contact Jane Lawler at or call 07817 521458